nxtARC and The Cynefin Company are hosting two exclusive learning experiences designed to help leaders and organizations thrive in complexity.
Whether you're a transformation lead, facilitator, or executive, this is a rare opportunity to learn directly from Dave Snowden, creator of the Cynefin Framework.
Watch Dave Snowden and Nassif Kazan webinar for a dynamic preview of what’s coming to the Middle East.
We have noted increasing interest in the upcoming Cynefin® BaseCamp and heard your feedback on accessibility and inclusion.
Many of you shared that you would be more comfortable with alternative ways of joining and in light of that, we are reformatting the workshop into a hybrid experience, which gives you the flexibility to learn and engage in the way that works best for you.
Whether you choose to be in the room or join virtually, you will experience the same depth of learning, guided by accredited Cynefin practitioners and featuring an insights module delivered by Dave Snowden himself.
For many, the BaseCamp is just the beginning.
Through nxtARC, participants continue the journey, embedding Cynefin practices into leadership development pathways tailored to the region, ensuring long-term impact beyond the workshop.
October 22–23, 2025
LaVille Hotel Dubai & Online
$2,000 USD
$1,500 USD
About This Workshop
This executive-level workshop is designed specifically for senior leaders responsible for organizational strategy, innovation, and governance.
Facilitated by Dave Snowden, it is a rare opportunity to engage in deep, strategic conversation about how to lead in complex systems.
October 28–29, 2025
Dubai, UAE
$5,000 USD
$4,500 USD
(available until August 15, 2025)
David John Snowden is a Welsh management consultant and researcher renowned for his transformative contributions to knowledge management and complexity science. As the creator of the Cynefin framework, he has revolutionized decision-making by providing practical tools to navigate uncertainty.
Snowden is the founder and Chief Scientific Officer of The Cynefin Company, a global leader in applying complexity theory to organizational challenges.
Starting his career at Data Sciences Ltd, Snowden later joined IBM, where he led the Knowledge and Differentiation Programme and conducted pioneering research on using storytelling to articulate tacit knowledge. In 2000, he became European Director of IBM’s Institute for Knowledge Management and founded the IBM Cynefin Centre for Organizational Complexity, where the Cynefin framework was developed.
In 2004, Snowden established Cognitive Edge (now The Cynefin Company), focusing on helping organizations thrive in complex environments. A prolific author, Snowden co-wrote the acclaimed Harvard Business Review article introducing the Cynefin framework, which won the 2008 Academy of Management’s Outstanding Practitioner-Oriented Publication award.
He has also contributed to journals like KMWorld and served as Editor-in-Chief of Emergence: Complexity and Organization.
Snowden’s work remains influential, shaping how organizations approach complexity, leadership, and decision-making, cementing his reputation as a thought leader and innovator.
Donna leads Learning and Training at The Cynefin Company, enhancing training offerings through blended learning and technology. She holds a BA in Politics and Journalism and an MBA from the University of the Witwatersrand, with expertise in strategy, organizational development, and change. A Cognitive Edge network member for over 10 years, she applied its methods in client work.
Jules joined in 2009 to support government projects in Singapore and has worked with global clients. In 2014, she helped establish the Cynefin Centre for Applied Complexity in the UK before returning to Singapore. With a background in English Linguistics and Literature, her interests include linguistics, urban planning, climate change, and the Global South.
Dates: 22 & 23 October 2025
Location: Dubai, UAE
Please fill out the form below to register your attendance.
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Once your application or registration is received, you will receive a confirmation email and a formal invoice from nxtARC.
For any invoicing or logistical questions, contact: [email protected]
To ensure fairness and capacity management, the following policies apply to all confirmed registrations:
All cancellations and changes must be submitted in writing to [email protected].
Attendance at our workshops is limited and in high demand. To ensure fairness and effective planning, the following no-show policy applies:
In the event that the workshop is delayed, rescheduled, or canceled due to circumstances beyond our control, including but not limited to natural disasters, government regulations, pandemics, strikes, civil unrest, death, or other acts of God or force majeure, nxtARC shall not be held liable for any costs incurred by the participant, including travel or accommodation expenses.
If such an event occurs:
If rescheduling is not possible, a partial or full refund may be issued at our discretion, depending on the situation and timing.
We appreciate your understanding as we strive to offer a high-quality, committed experience for all attendees.
Payment & Invoicing
Once your application or registration is received, you will receive a confirmation email and a formal invoice from nxtARC.
For any invoicing or logistical questions, contact: [email protected]
Attendance & Cancellation Policy
To ensure fairness and capacity management, the following policies apply to all confirmed registrations:
All cancellations and changes must be submitted in writing to [email protected].
No-Show Policy
Attendance at our workshops is limited and in high demand. To ensure fairness and effective planning, the following no-show policy applies:
Force Majeure
In the event that the workshop is delayed, rescheduled, or canceled due to circumstances beyond our control, including but not limited to natural disasters, government regulations, pandemics, strikes, civil unrest, death, or other acts of God or force majeure, nxtARC shall not be held liable for any costs incurred by the participant, including travel or accommodation expenses.
If such an event occurs:
If rescheduling is not possible, a partial or full refund may be issued at our discretion, depending on the situation and timing.
We appreciate your understanding as we strive to offer a high-quality, committed experience for all attendees.
